A CREATOR OF IDEAS
Write and think big-picture. Make ideas happen with an eye for execution.
A MASTER OF THE CRAFT
Think in ideas, have an awareness of tech, and tell inspiring stories. Writing must be a passion.
Marketing is an ongoing conversation with engaged consumers. Writers must sustain that conversation. Keep people entertained and informed while being authoritative, charming, and funny.
A DEALER OF EMOTIONS
Build an emotional connection; make people feel something.
AN ANALOG HUMAN BEING
Create real content that’s relevant to people’s lives. The greatest ideas come from a combination of sources.
Make people’s lives easier and better. Remember, some people think in stories and some people think in systems.
AN EXPLAINER, A CLARIFIER
Make the complicated simple.
[adapted from Chapter 4–“Digital is Not a Channel”–of The Idea Writers by Teressa Iezzi]